Digital Marketing Specialist (Budapest, HU)
About the job
Are you looking for a dynamic position where you can hit the ground running and make an immediate impact? Then look no further, you'll be a great fit for Adaptive Recognition.
Adaptive Recognition is looking for a results-oriented Digital Marketer to join our marketing team, you will be an instrumental part of the team tasked with building B2B digital marketing strategies that attract, nurture and ultimately convert. This position will be focused on the planning and execution of our digital advertising campaigns, and search engine optimization, as well as the measurement and reporting of these activities from end-to-end.
What You'll Do:
- Manage all aspects of B2B PPC campaigns including search, display, paid social, and retargeting.
- Create and execute SEO strategies to increase organic traffic.
- Customer journey development including retargeting, nurture, and lead scoring.
- Measurement and reporting of marketing activities and general website performance using Google Analytics and other tools.
- Help in any other periodic marketing projects and tasks as needed, including but not limited to lead capturing, storing, managing/creating/organizing/disseminating marketing collateral, etc.
What You Should Have:
- Bachelor's degree in marketing, or any other related field.
- 2+ years of direct hands-on experience executing, running, and managing digital display campaigns, SEM campaigns (Google/Bing Ads), and social media ad campaigns (especially LinkedIn Ads) in a B2B environment.
- 2+ years of comprehensive experience with using Google Analytics to analyze campaign performance and making/implementing data-driven decisions to improve performance.
- Experience using marketing automation tools.
- B2B social media fluency, native use, and knowledge of LinkedIn, Facebook, Twitter, Instagram, and their ad platforms.
- Curiosity, attention to detail, collaboration and the ability to effectively multi-task are all a plus.
What Would Be Great to Have:
- Knowledge and understanding of SEO, including keyword research, meta-data, link building, and best practices.
- Demonstrable experience managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Proven working experience in digital marketing
What We Offer:
- The opportunity to be a part of Adaptive Recognition, a company that specializes in groundbreaking recognition technology
- Be part of a creative and collaborative environment where you can take on new projects that expand your skillset and encourage professional growth.
- A competitive compensation package.
About Adaptive Recognition:
Adaptive Recognition is a group of creative minds, developing and manufacturing AI-based image-processing technology, for the traffic, security, and identity industries. The Adaptive Recognition Group has several major sites in Central Europe, with offices in Denmark, the USA, and Asia.
https://vimeo.com/715583161/0d16fc86e6
Job Type: Full-time
Education: Bachelor's degree (Required)
Experience:
digital marketing: 2 years (Preferred)
B2B: 2 years (Preferred)
Google Analytics: 2 years (Preferred)
SEM campaign: 2 years
Location: On-site
