Marketing Internship (Rotterdam, NL)

Marketing Internship (NL)

APCOA PARKING Netherlands B.V. is part of APCOA PARKING GROUP, the number one parking operator in Europe. With more than 45 years of experience in parking management and an annual turnover of more than 1 billion, APCOA PARKING distinguishes itself from its competitors. The group manages and operates more than 1.4 million parking spaces at more than 9,000 locations in 13 European countries to land. APCOA PARKING currently manages 70 garages in the Netherlands.

As of September 2019, we are looking for an intern who really goes for our marketing department to cooperate. In the Netherlands, the department consists of one employee who works closely with the operations department and is supported by the marketing department from the holding company in Stuttgart.

You will be involved in the entire online process of our marketing where the activities exist from a.o.:

Maintaining the website:

  • Adjusting content.
  • Updating and creating new landing pages.

SEO

  • Improving the online organic findability of www.apcoa.nl.
  • Writing blogs/news items.
  • Using tools such as similar web.

Social media

  • Writing posts for followers of APCOA PARKING. Catching up on events, trends, interests of our target groups and thereby promote the garages.
  • Ensuring partnerships/collaborations (goal is top of mind with the public of the partner through like and share actions, tagging, etc.) so that APCOA gets more awareness/ receives visits from the public that is interested in the location in which our car park is located.
  • Making effective advertisements.

Analytics

  • Analyzing the website visit in Google Analytics for different types search traffic.
  • Write conclusions and recommendations for improvements.

Other

  • Making communication material for garages on request such as posters, flyers etc.
  • Co-write marketing plans for individual garages.

What are we looking for in you?

  • You follow a higher professional education (HBO) course in the direction of (online) marketing
  • Experience with social media
  • Pro-active
  • Independent
  • Analytical
  • Accurate
  • Excellent command of the Dutch and English language

APCOA offers you:

An internship in the heart of Rotterdam within an international environment. You qualify for an internship allowance that depends on your level of education and the number of days of your internship comes running.

Please note: this job description is translated from Dutch.

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